Every day, millions of people have their cell phone stolen or their data accessed unduly. Whether on the streets or through the internet, a simple oversight can cause information to be leaked, personal documents consulted and transactions made.
With the advancement of technologies focused on data preservation, security and biometrics can be combined in the fight against frauds.
The most common types of fraud
When access is not allowed, numerous possibilities open up. Regardless of the resource used, criminals are always engaged in invading other people's territories. Among its main targets, it can be highlighted:
Stolen or lost cell phones
When a phone falls into the wrong hands and the access is unlocked, a range of intrusions can happen since apps are also available.
With this, you can access saved data such as credit card, shopping website, digital wallet and banking applications making transactions and purchases.
Wifi
This type of fraud happens when accessing a connection with the network owner or another person who is using that same network to route the victim to a fake website with the intention of collecting their credit card and personal data.
Biased apps
Available in major smartphone operating system stores, these apps are already designed with the intention of hooking inattentive users. Most of the time they are not paid, which eases its download to several people, but are used to invade data and make purchases.
Phishing
A technique made by links that lead to websites that are intended to collect personal and financial information. A simple click, combined with data filling, may pave the way for criminals.
Biometrics as a solution
Using each other's specific information, digital and facial biometrics are technologies used in software to validate a person's identity. In summary, this information is collected and compared in a database that determines the similarity between the characteristics.
This technology can be used to prevent fraud in the internet, having two different mechanisms:
- Facial biometrics via hardware and software: has the support of hardware that reads the face based on it characteristics with the highest level of accuracy, being able to use technologies such as infrared and ultrasound giving even more credibility in the final stage.
- Facial biometrics via software: through data analysis tools and AI (Artificial Intelligence) this mechanism measures the points of the face, from its shape to the distance of the eyes.
What are the advantages of facial biometrics?
Reducing risks and increasing privacy-based security are tasks designed for facial biometrics, primarily by reducing fraud and impeding potential attackers. We can list some other advantages that this tool can offer:
- Low cost.
- Fraud prevention.
- Possibility of integration with other tools.
- Process optimization.
- Reduces losses.
How is biometrics used to prevent fraud?
Biometrics can be used to bar access and bring security to companies in their physical and online resources. In addition, it may reflect an image of responsibility and credibility to the company, which generates trust to its employees.
Costs also end up falling indirectly, as security processes tend to help reduce risks and decrease insurance policy values.
In addition, you can use biometrics to reduce fraud:
- Improving banking services by registering customers using photos and records that can be used in future transactions. That way, when requesting some service, you can make the comparison.
- Preventing possible disallowed registrations with false information in credit analysis services. This action happens mainly in the retail industry.
- Validating access on public transport, knowing that many people use third-party documents to be able to take advantage of this service. Many countries already use facial biometrics in this field as a security strategy.
- Allowing access to the use of systems, since many companies have adopted this tool to assist in compliance policies.
Market bets to prevent fraud
According to a Deloitte survey with FEBRABAN, facial biometrics is at the top of the 35% investment priorities of financial institutions. Used to prevent fraud in ATMs and internal transactions, both in person and in the mobile environment.
In addition, the main existing banking transactions that can make use of this mechanism are:
- Registration validation of clients.
- Authorization in transactions with high value of online purchases, TED and PIX.
- Identification of personal documents.
This alternative aims to reduce complaints in companies contact center, in addition, of course, to reduce the undue access of data.
BioPass ID can take action
Through the BioPass ID SDK, you can develop solutions to reduce the number of fraud on the internet and in person. Whether it's accessing data, documents, or banking transactions, developers can structure processes from this cutting-edge technology.
