The use of biometrics in businesses has already become an efficient way to attract and retain customers. By combining security and convenience, this technology streamlines processes and provides a smoother experience for consumers. According to research by Visa, in Brazil, 90% of people consider biometrics easy to use, while 85% see it as the fastest authentication method.
Various sectors are already seeing positive results from adopting this technology. In the banking sector, for example, facial biometrics ensure secure user identification and make account access easier. Companies like Microsoft and Meta use biometric solutions to authenticate users, while hospitals apply the technology both to protect information and manage medications. In education, schools and universities adopt biometrics to validate enrollments, monitor student and staff attendance, and grant access to learning platforms. The result is greater security and convenience in the academic environment.
In this article, you’ll learn how biometrics can be applied across different industries, the benefits it offers, and how to use this technology to win more customers and strengthen public trust.
Read on!
6 main applications of biometrics in businesses
In addition to increasing security, biometrics enhances the user experience by replacing passwords with fast and intuitive methods. Because of these benefits, the adoption of biometric technology in products, services, and solutions has gained prominence in recent years. Facial recognition and fingerprint scanning modernize processes and bring more speed and efficiency to companies’ daily operations.
Check out the main applications of biometrics in the corporate environment:
- Access control: widely used to restrict entry to physical and digital environments, ensuring that only authorized individuals can access sensitive areas, systems, or information.
- Payments and transactions: validates the user’s identity during financial operations, reducing fraud and simplifying the process.
- Customer service: speeds up customer identification across different channels, providing a safer, more personalized, and efficient service.
- Fraud prevention: adds an extra layer of protection to processes, making it harder for unauthorized access attempts and the use of fake identities.
- Document authentication: ensures accurate validation of identities, making it difficult to forge documents in business processes.
- Customer identification: allows precise recognition of each user at every touchpoint, protecting information throughout the relationship with the company.
With these applications, biometrics not only improves security but also drives innovation across various sectors such as retail, finance, and healthcare, creating a more intuitive and reliable experience for both customers and employees.
How companies can attract more customers through biometrics
In an increasingly fast-paced world, wasting time recovering passwords or worrying about unauthorized access no longer makes sense. Today, every click needs to be easy. Biometrics meets exactly these expectations. By adopting facial and/or fingerprint biometric technology, the identification process becomes simple and quick. All it takes is a touch or a glance to access services, make payments, or sign documents. This convenience reduces registration abandonment and earns customer trust from the very first interaction.
Biometric technology also raises the level of data protection. Since each person has unique traits and characteristics, fraud becomes much more difficult. Organizations that adopt this type of authentication show respect for user privacy and remain compliant with the General Data Protection Law (GDPL).
Many industries are already seeing the benefits of this solution in their customers’ daily lives. Choosing this technology reflects a commitment to faster operations, secure digital environments, and experiences that match public expectations.
By incorporating biometrics into their processes, companies prevent data leaks, protect customers from exposure, and reduce the risk of scams. In addition, bureaucratic steps are eliminated, making it easier to access services and reducing the need for manual verifications that often slow down service. This automation also helps lower operational costs, since fewer resources are spent on rework and repetitive checks.
How to start implementing biometrics in businesses
The adoption of biometrics is no longer exclusive to large corporations. Small and medium-sized businesses can also benefit from this technology. Whether for access control, customer authentication, or protecting sensitive information, biometrics offers solutions that meet a variety of needs. With affordable options and easy integration, taking the first step can be simpler than it seems.
To start implementing biometrics, it’s important to consider a few key points:
Process mapping
Diagnosing which areas of the business will benefit most from biometrics helps focus efforts. This strategy concentrates actions on points that truly deliver gains in security, speed, and efficiency.
Choosing the right technology
Researching solutions that fit the size and demands of your company allows you to identify different alternatives. Facial authentication software, fingerprint readers, and cloud-based systems often don’t require major investments in infrastructure.
Leveraging existing devices
Checking available equipment lets you start testing without new hardware investments. Smartphones and tablets with built-in biometric readers can meet this need.
Vendor analysis and technical support
Comparing different market options helps ensure a safer and more efficient choice. Reputation, quality of support, and ease of integration with existing systems should all be considered in the decision-making process.
Compliance with GDPL
Ensuring compliance with legal data protection requirements builds greater customer trust and reduces regulatory risks.
Staff training
Training employees ensures correct use of the new tools and helps make the transition to biometric solutions smooth.
Continuous monitoring and adjustments
Monitoring how biometrics perform in your processes maintains efficiency and security. Ongoing improvements help adjust the technology as your business needs evolve.
Costs vary depending on the chosen technology, but cloud-based solutions usually offer a more affordable implementation by reducing the need for in-house infrastructure. Platforms like BioPass ID stand out for offering efficient integration, robust security, and ease of use. As a result, companies of all sizes gain more competitiveness by adopting biometrics in an intelligent and responsible way.
Security and innovation in customer relationships
Throughout this article, we’ve explored the main benefits of biometrics for companies of all sizes and industries. We showed how this technology can help increase security, streamline processes, protect sensitive data, and provide customers with faster and more reliable experiences. We also covered the essential steps to efficiently implement this solution.
Sectors such as finance, education, and healthcare are already seeing positive results from adopting biometrics. For companies looking to innovate, platforms like BioPass ID stand out by offering easy integration, a high level of security, and specialized support. Want to learn more about the role of biometric technology in business? Read our article What is operational efficiency and how to improve it with biometrics.
